Job description
Senior Marketing Manager Overview
This position is responsible for developing and implementing strategic marketing plans across distribution channels. The role oversees 360 integrated marketing campaigns, Budget & Portfolio management, and advertising & promotion development.
Senior Marketing Manager Responsibilities
- Lead long term and short term brand strategy development in partnership with Marketing Senior Director.
- Develop and execute annual and seasonal marketing calendar in partnership with cross functional teams including product launches, promotional activities, sampling initiatives, events and advertisements
- Lead development of 360 marketing campaigns in partnership with cross functional teams and agencies
- Develop new products with Global Marketing and ensue timeline of newness launch
- Analyze and interpret sales data by channel to guide or recommend strategy
- Control, manage and track budget for key promotional programs to ensure achievement of marketing objectives
- Plan, present and manage timeline of seasonal in-store/online promotions for all channels
- Lead annual sampling strategy, forecast, and budgets
Senior Marketing Manager Qualifications
- 5+ years’ experience in beauty marketing; skincare experience preferred
- Substantial experience with key US beauty retailers
- Experience in all aspects of developing and maintaining marketing strategies to meet company objectives
- Strong understanding of customer and market dynamics and requirements
- Strong communication, presentation and interpersonal skills
- Excellent multitasking and project management skills
Expired job
