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Senior SEM Analyst

Job title: Senior SEM Analyst
Contract type: Full-time
Location: New York
Discipline: Marketing
Remote: No
Reference: 421361
Contact name: Lizzette Khodak
Job Published: January 01, 1970

Job description

Our client, an online platform to help families, is seeking aa Senior SEM Analyst to join the tea.

Senior SEM Analyst Responsibilities:
  • Work cross-functionally with internal teams and outside agency partners on campaign execution, strategy and planning.
  • Develop channel performance reports to measure the effectiveness of media dollars spend
  • Analyze audience and placement data to find new opportunities and target or exclude high/low efficiency groupings
  • Implement Paid Search techniques, providing enhancement and optimization recommendations and proactively identifying campaign execution issues
  • Run ad-hoc analysis to drive marketing growth and build insights into performance and ways to improve the business
  • Assist in creative testing to optimize to top performers and use those insights to help craft new creative and copy designed to increase KPIs
Senior SEM Analyst Qualifications:
  • 2-3 years’ experience with SEM / Paid Search
  • Ability to learn new industries and business types quickly and can apply this knowledge to internet marketing initiatives and achieve channel goals
  • Knowledge of digital acquisition channels, performance drivers and platforms (such as Google Ads, Microsoft Advertising, Facebook)
  • Strong understanding of pulling data from the web analytics tools and media automation platforms 
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