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Senior US Marketing Manager, Luxury

Job title: Senior US Marketing Manager, Luxury
Contract type: Full-time
Location: New York
Discipline: Beauty
Remote: No
Reference: 417435
Contact name: Rachel Feinbloom
Job Published: January 01, 1970

Job description

Our client is a leading Beauty company looking to add a Senior US Marketing Manager within their luxury division.

The Senior Marketing Manager will lead collaboratively key cross-functional teams, strategizing around all aspects of marketing including Media, influencers/PR, merchandising, retail dotcom, sales/retail/ education, demand planning, finance, on the overall brand strategy while managing top management requests and the day-to-day business needs.

Responsibilities:

  • Execute Strong programs to reach SOM, Sales, and Financial targets for the ongoing year.
  • Media: drive the media planning process for the brand. Ensure alignment and influence strategic direction and recommendations. Collaborate with the Influencer Marketing team, to ensure a cohesive communication program for the portfolio
  • Maximize the execution of the promotional support for the portfolio: Develop complete programs (offers and in-store) and wrap up key promotional periods with performance analysis and key learning to maximize future executions.
  • Creative Brief for in-store executions.
  • Account specific events and plans in partnership with the Event Planning team.
  • Create a strong alliance with Sales leadership to ensure key account plans are aligned with brand strategies.
  • Flawless launch of newness including 360 campaigns with above the line and below the line.
  • Help manage brand profitability through SKUs management, cost of goods optimizations, mix and budget optimization.
  • Create retailer’s strategies & presentations and present to retailer partners to obtain their buy-in as needed.
  • Support forecasting process. Work with the forecasting team and support the phasing of sale-able and promotional items.
  • Strategically Plan the coming years based on learning, insights, and a hunger for innovation:
  • Portfolio/brands performance analysis and specific programs deep-dive.
  • Identify new product concepts based on market trends, consumer trends, consumer insights, category dynamics, competitive activity, innovative approaches in different categories, and specific retailer opportunities
  • Partner with Global on deep-dive market research, analysis, insights to develop long-term brand strategies and execution of key consumer engagement activities.
  • Evaluate new product opportunities, analyzing potential in terms of sales, profit, and ideal fit against other products.

 

Requirements:

  • Bachelor's degree is required. MBA is preferred.
  • 8+ years relevant work experience in marketing or product management
  • Ideal candidate would have Fragrance expertise and knowledge of navigating with a License a plus.
  • Innovative, team-oriented leader with proven success in creating holistic, integrated brand strategies in a constantly evolving environment with rapidly changing priorities.
  • Visionary and commercially minded; a consumer-focused entrepreneur who knows how to build brands.
  • Strong cross-functional leadership and organizational skills with proven experience in a matrixed, multi-business group company.
  • Ability to unite key colleagues and external partners by gaining trust through demonstrated expertise.
  • Digitally savvy, with marketing knowledge across media – digital, social, print, OOH.
  • We love to see candidates who have:
  • Strategic mind with strong Business acumen: Proven Brand Strategist with deep consumer understanding. Analytical thinking and accuracy
  • Creativity, Innovation & Intuition
  • Passionate about Beauty and Luxury
  • Strong attention to detail & an eye for luxury
  • Knowledge of beauty products/trends / social media and influencer programs
  • Leadership and Personal: team builder/team player, a great motivator, development of talent, excellent communication skills
  • Focused & Agile: Proactivity and start-up mindset, excel in a fast pace environment, autonomy/ initiative, tenacity/resilience to achieve targets
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