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SEO Manager

Job title: SEO Manager
Contract type: Full-time
Location: Pittsburgh
Discipline: Marketing
Remote: No
Reference: 426982
Contact name: Brittany Mitchell
Job Published: January 01, 1970

Job description

Salary: 90k
Type: Full-Time
Location: Remote; Must live in Georgia or Pennsylvania
Industry: Marketing + Advertising

 

Essential Duties and Responsibilities

  • Acts as Lead on Channel Marketing projects and clients, alone and/or in partnership with a Sr. Lead or Director.
  • Uses tactical implementation mastery to execute on channel-specific client deliverables.
  • Provides proactive strategic growth ideas on owned accounts, and handles ownership of account profitability.
  • Provides leadership and mentorship to more junior level staff, working to help nurture their career
Technical SEO
  • Identify technical SEO problems, know proper tools to use for research and discovery, and be able to provide recommendations and solutions.
  • Exhibit a mastery of technical SEO topics surrounding crawling, indexation, and ranking signals, both on and off site

Creative and Content

  • Development of client messaging and search marketing creative, including, but not limited to: keyword generation, page titles, meta descriptions, text ad copy creation and content development.
  • Manage and develop external engagement strategies through execution/usage of strategies including persona development, content creation, creative concept development, social media, engagement research, and outreach.

Client Communication and Strategy

  • Effectively identify and communicate topics, strategies, and tactics with clients on SEO and related marketing channels via e-mail, phone, or in-person.

Training

  • Support and provide formal SEO trainings on SEO concepts and tools.
  • Assist in informal, hands-on training sessions on tools, SEO concepts, and client communication.
  • Support development of new processes, as well as refinement of existing SEO processes.

Account Management

  • Manage and monitor SEO projects and deliverables with limited supervision
  • Reporting: Extract insights from campaign data, identify relevant trends and provide well-developed proactive recommendations to enhance and exceed overall client search marketing goals and objectives
  • Identify innovative and measurable solutions applying foundational SEO knowledge to help reach client goals
  • Managing scope of client work, tracking timelines and client hours, execution and delivery of projects, and client communication


Education Experience

  • Bachelor’s Degree (Business, Marketing, or Management Degrees preferred)

Management Experience

  • 2+ Years of SEO Experience
  • Proven record of strong organization and thought leadership skills (self-driven)

Skillset

  • Strong Microsoft Suite proficiency (Excel, Word, PowerPoint, Outlook, and Teams)
  • Strong Written and Oral Communication Skills
  • Mastery of channel-specific digital media management and reporting platforms for those channel(s)
  • Capable of presenting to clients in addition to fielding client questions with little to no oversight
  • Can work independently and manage projects from start to finish
  • Understanding of appropriate time management of workload and how it effects profitability of projects
  • Understands the team’s role in the larger agency process
  • Expert competency level in Excel
  • Knowledge of FTP, HTML editing and CMSs
  • Strategic and creative thinking – always focusing on innovative, but measurable client solutions
  • Strong communication and presentation skills – spoken, written, or visual – for internal teams and external client executives
  • Pattern of success, taking initiative, and repeatability in supporting and handling of above responsibilities
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