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SEO Manager

Job title: SEO Manager
Contract type: Full-time
Location: New York, New York
Discipline: Beauty
Remote: No
Reference: 409618
Contact name: Brittany Morgan
Job Published: January 01, 1970

Job description

Client Overview:

Our client is a cruelty-free skincare company seeking an SEO Manager to join their team.

 

SEO Manager Overview:

As the SEO Manager, you are data-driven and highly organized, with a search engine optimization background to help increase organic search traffic through content recommendations, site improvements, and education around SEO. You will play a critical role in improving visibility of our client’s message and content, working alongside Product Marketing, Demand Generation, and Editorial.

 

SEO Manager Responsibilities:

  • Direct the global SEO program and develop customized and targeted SEO landing page solutions to maximize effectiveness of search campaigns
  • Day-to-day execution of organic search engine campaigns including keyword research, researched content gap recommendations, strategic optimization of existing content, competitor analysis, site improvements, and ad hoc SEO support
  • Conduct keyword research, competitive analysis, content optimization, meta-tag creation, and other SEO related activities
  • Propose hypotheses and conduct tests to improve traffic, engagement, and conversions
  • Document strategy for major events and tentpole topics and conduct post-analysis afterward
  • Run reports, measure performance, and share analysis with stakeholders. Propose improvements/alternative approaches
  • Educate stakeholders with regular editorial trainings, new best practice documentation, and wider team presentations
  • Regularly report on trends, case studies, and performance using Google Analytics and SEO tools such as SEMRush and Moz
  • Perform content audits and technical site audits
  • Monitor traffic following algorithm updates and act fast to recover after traffic drops
  • Apply top-to-bottom management of SEO campaigns including writing meta content, supervising SEO friendly page construction, creating target keyword lists, improving site URL structure, improving link architecture, etc.
  • Support content migrations and post-migration analysis & recovery
  • Lead ad hoc SEO projects to support the brand and the centralized SEO Team
  • Keep abreast of the latest SEO developments and news, especially as it pertains to technical aspects of sites

 

SEO Manager Qualifications:

  • Bachelor’s degree preferred
  • 3-5+ years’ planning, developing, and implementing SEO strategy
  • Passion for data and insights
  • Strong SEO copywriting skills and adherence to the highest standards of SEO
  • Knowledge of HTML/CSS
  • Proficient with Conductor, Screaming Frog, MOZ, Google Analytics, and WebTrends
  • Clear and effective written and verbal communication skills and ability to interact with and present to all levels of the business
  • Excellent organizational and time management skills and the ability to multitask and deliver under tight deadlines
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