Job description
SEO Manager Responsibilities:
• Direct the global SEO program?and develop customized and targeted SEO landing page solutions to maximize effectiveness of search campaigns?
• Conduct keyword research, competitive analysis, content optimization, meta-tag creation, link development, and other SEO related activities?
• Create customized and targeted SEO landing page solutions to maximize effectiveness of search campaigns?and implement technical SEO strategies and establishing off site SEO strategies?
• Monitor keyword rankings and implement plan to modify dropped ranking in branded, related and unbranded terms?
• Support training editors and writers on SEO including best practices and how to effectively optimize content
• Regularly report on trends, case studies, and performance using Google Analytics and SEO tools such as SEMRush and Moz
SEO Manager Qualifications:
• Bachelor’s degree preferred
• 5+ years planning, developing and implementing SEO strategy
• Demonstrated experience developing and implementing successful content experiments focused on search traffic optimization and reporting
• Passion for data and insights and the ability to excel in a fast-paced digital publishing environment
• Knowledge of HTML/CSS?
• Proficient with Conductor, Screaming Frog, MOZ, Google Analytics, and WebTrends