Job description
Our client, a Skincare Company, is looking for a Social Media Director to join their team. This will be full time/direct hire and they are on a hybrid schedule and their office is located in Culver City. You will ideally have beauty, skincare or fashion experience!
This role requires innovation and a constant supply of ideas to generate bigger and stronger communities and advocates, generating UGC and positive conversation about our brands. In this role you need to live and breathe our brand values to ensure every customer/brand touch point is consistent. This is a position for someone with solid social media management and digital marketing experience who follows the latest skincare, beauty, fashion, celebrity, and social trends, and can put them into context for our Skincare community. The right person is results focused and analytical, with a good understanding of the Millennial and Gen Z generations and what drives and engages them.
Key Responsibilities:
Leadership
• Develop & control the social media strategy by communicating a clear vision and strategy, and by developing and managing social media marketing campaigns.
• Manage & develop the social media team based in the USA & UK (partner).
• Ensure the content strategy and brand voice is implemented across all channels including Instagram, Tik Tok, Facebook, YouTube, Snapchat and emerging channels.
• Be a brand ambassador by living the brand values and demonstrating enthusiasm and confidence in the brand strategy.
Consumer Focus & Engagement
• Production and ownership of a consumer facing social media strategy using consumer research, analysis of results, and knowledge of these generations to ensure most effective & engaging use of channels and messages, and build larger, more engaged communities.
• Build strategies to increase the size of communities, generate more positive brand conversation and UGC, and encourage new and lapsed consumers to reappraise the brand.
• Effective community management to drive engagement and consumer advocacy.
• Vocalize and amplify brand voice through engaging captions that resonate with consumers.
Commercial
• Plan and deliver a social media strategy that will deliver the maximum commercial return for the business in terms of reach, engagement and sales. Maximize omni-channel customer conversion and value.
• Plan & manage social media budget to ensure maximum engagement, channel growth and ROI.
• Constant innovation, competitor analysis and identification of opportunities to drive the business and brand agenda.
• Identify new developments and trends in the social media market, including tools, applications, channels, design and strategy, that could be of benefit to the business.
Process
• Work closely with the customer service/operations to ensure all customer service complaints and queries made on social media are dealt with quickly and effectively in real-time where possible.
Skills & Experience:
• BS/BA required
• At least 8 years’ experience in a social media environment, with at least 3 years as a manager
• Deep understanding of current and emerging social media platforms; you should be well versed in the latest trends and their broader impacts on the marketplace
• Must understand and be passionate about all forms of social media and strategies
• Experience managing a team to execute on strategies and/or be able to create content
• Proven history of growing communities, engagement and brand advocacy
• Excellent planning and workflow management skills
• A good understanding of Millennial and Gen Z generations and a passion for what engages them
• A creative eye for copy, video and design, and experience working with designers
• Budget management experience
• Excellent communication & collaboration skills
• Flexibility, resilience, persistence, a ‘can do’ attitude, and a good sense of humor are essential
• A love of skincare, beauty, fashion & celebrity lifestyle essential
• Proven analytical and ROI reporting skills
• Must be used to working & thriving in a fast-moving environment
• Working knowledge of Adobe creative suite - photoshop, illustrator and premiere
