Social Media Executive – Fashion
We are looking for an expert in all things Social Media with a passion for the Fashion industry for an exciting opportunity in a leading Fashion brand supporting the Social Media Manager on the day to day running of their socials. This role is focusing on developing and strengthening the brand awareness, digital presence and driving social media growth. Specialising in fashion & home social media content communications with focused attention on supporting and creating social content strategy & activations, monitoring performance, and creating and scheduling content across multiple social channels. This person will support driving the KPIs and commerce through the power of social, playing a pivotal part in the brand marketing team.
Coordinate content across all social media channels including Instagram, Facebook, Twitter, Pinterest, YouTube and other relevant platforms.
Work alongside the Social Media Executive - Beauty and with the Social Media Assistant to publish all content to channels on a daily basis in line with Marketing & Trade calendars whilst remaining agile to product and promotional changes.
Assist with generating creative ideas for social first-content including campaign assets, real-time videos and copy.
Create relevant re-active assets for campaigns, in particular Instagram Stories and IGTV.
Curate image library to leverage across social media assets – Pinterest boards, graphics, feed fillers.
Plan campaign projects, content strategy, content creation, and community management.
Work as part of marketing team to develop new social initiatives to drive KPI’s i.e partnerships, competitions, giveaways, influencer content.
Continuously monitor UGC from influencers, micro-influencers & fan community, selecting key posts for approval & inclusion of social plan.
Engages in social media presence across all platforms to drive brand and assist build community i.e press, blogs, influencers and customers.
Ensure regular communication with our audiences to build brand trust and loyalty.
Analyse and report on success on a weekly, monthly and seasonal basis including future recommendations to test.
Creating social first content by capturing BTS, Instagram reels and styling videos on campaign and internal shoots
Min 2 years of Social Media experience, ideally in fashion or home across IG, FB, Pinterest and Twitter. Focus on IG and FB is essential.
Excellent time management and organisational skills.
Ability to work under pressure and at a fast pace.
Excellent English, written and verbal communication skills. Understanding of SEO copy is viewed as a plus.
Proficiency with social software’s i.e Facebook Business Manager / Dash Hudson
Experience in creating social media proposals across BAU and campaigns.
Good analytical understanding to organise and interpret data. Proficient in Microsoft Office and basic knowledge of Google Analytics
Proficiency skills with Photoshop – image and video editing.
Passionate about fashion & home.
Understanding on paid functionalities across social platforms viewed as a plus.