Job description
Our client is a leading clean beauty brand looking for a dedicated Social Media Manager & Content Creator to join their team. The ideal candidate should be a skincare-lover who balances a creative mindset with data-driven strategies, and a passion for all things social media. Responsible for designing and executing social media strategies across brand platforms to drive revenue, growth, and brand awareness.
DUTIES AND RESPONSIBILITIES
• Design and implement social media strategies across all brand social media platforms to align with business goals
• Oversee day-to-day management of campaigns & ensure brand consistency on all company social media platforms
• Create actionable plans to grow and maintain followers through brand platforms
• Craft engaging content for daily posting (original text, photos, videos, etc)
• Possess videography and editing skills for socially native content.
• Understand brand aesthetics and translate into digital storytelling.
• Ensure brand consistency through tone of voice, messaging and visuals
• Strong storytelling skills
• Create and update monthly social content calendar to include brand messaging and campaigns that follow the marketing calendar
• Set key performance indicators (KPIs) and objectives for social media campaigns and measure campaigns accordingly
• Track and report on platform activities weekly, monthly, annually. Giving feedback and recommendations based on performance data
• Oversee social media accounts’ design (profile images, timeline covers, etc.)
• Work with SM Community Coordinator and help supervise all aspects of social media interactions between customers and the company, to ensure a positive customer/follower brand connection
• Identify, coordinate and partner with influencers for content and larger brand partnership
• Audit social media platforms as needed
• Track social media traffic via Google Analytics
• Work alongside department and cross-functional stakeholders to ensure that content is aligned with brand planning/calendars, brand aesthetics and our visual identity
• Able to respond and engage in real-time to posts, questions, comments if needed
• Able to work and take direction and constructive feedback from both peers and leaders across the organization
• Track beauty industry and aspirational brands outside of the beauty space for trends, and best-in-class content, campaigns etc.
• Stay up to date with current technologies, trends and best practices in social media, design tools and applications
• Other duties as may be assigned from time to time
QUALIFICATIONS
• 3 - 5 years of proven brand social media management experience
• Excellent copywriting skills
• Ability to deliver creative content (text, image, video)
• Exceptional video and editing skills for social media
• Excellent communication skills
• Analytic and multitasking skills
• Proficient using multi-social posting programs
• Videography and photography skills
• Highly skilled and fluent with all available social and creative production apps