Social Media Program Manager

Job title: Social Media Program Manager
Contract type: Freelance
Location: Portland
Discipline: Marketing
Remote: No
Reference: 409572
Contact name: Shivani Sharma
Job Published: January 01, 1970

Job description

Our insurance and finance client has an immediate need for a skilled Social Media Program Manager to join their team on a 4 month contract that has potential to extend.

Job Responsibilities:

  • Advertising on Facebook, LinkedIn and Twitter
    • Targeting the right audiences
    • Setting up the campaigns on those channels ad platforms
    • Campaigns for all business units
    • Strategy in place for 2021, so a matter of following it through (depending on timing, may need this role to continue into 2022 and help with strategy)
    • Billing process internally
    • Reporting and understanding results, nuances of each platform, etc
    • Limited needs at this point for working with internal creative team to create new social ad campaigns
  • Organic social
    • In support of all business units
      • Ideally some knowledge of insurance topics, retirement topis
      • Posting best practices on Facebook, LinkedIn, Twitter
      • We use the Khoros platform to schedule posts
      • Working with internal creative team to create new content as needed for all business units (in support of existing strategy and most likely to augment existing content/campaigns/thought leadership topics)
      • Reporting on results across all platforms using Khoros dashboards already in place
  • Community Management
    • Responding to questions, comments, complaints on all three platforms
    • Primarily complaints on Facebook related to disability claims
    • Existing process in place to follow
    • Can also be managed through Khoros platform
  • Employee advocacy program for social
    • Posting content on our employee advocacy platform, Dynamic Signal
    • Primarily pulling from approved organic social content from LinkedIn
    • User support (training, adding new users, etc)
    • Results reporting
  • PLUS: Content creation
    • Videos, blogs, infographics, landing pages, etc
    • Program management (working with creative, PM, agencies)
Expired job