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Social Media Strategist

Job title: Social Media Strategist
Contract type: Freelance
Location: Atlanta
Discipline: Marketing
Remote: No
Reference: 411449
Contact name: Christine Lyle

Job description

 

 

Social Media Strategist Overview:

A creative and innovative Social Marketing Strategist who creates interactive social programs that drive repeat consumer engagement and transactions through social media and networking.

 

Social Media Strategist Responsibilities:

 

•             A proficient and growing social marketing tools power user with a solid understanding of how to drive consumer engagement in-line with business goals across multiple social spokes.

•             Responsible for strategy and planning, implementation and analysis of social media programs.

•             Collaborates with a wide variety of social marketing support team members from strategy to creative to content strategy to analytics to ensure innovative thinking and authentic-to-the-brand implementations.

•             Hybrid thinker who wants to grow beyond Social and leverage core social-first perspective.

Additional Responsibilities:

•             Helps teams develop and maintain effective social media tactics and best practices.

•             Collaborate and gather intelligence from Analytics for optimizing social media, engagement and lead performance, and make recommendations on how to improve performance.

•             Collaborate with Strategy in cultivating strategic partners including enterprise social solutions to grow social reach, engagement and conversion.

•             Educate team around implementation of new social media tactics, trends and technologies.

•             Develop and maintain influential relationships with multiple client groups and partner agencies as related to social media.

•             Research and draft content for our clients’ social channels and blog platforms including but not limited to Facebook, Twitter, Pinterest and YouTube.

•             Help analyze content performance and optimize as necessary to meet and exceed client goals; collaborate with Content Strategy on planning and executing content calendars.

•             Understand client and user needs and translate them into a social media platform environment.

 

Social Media Strategist Qualifications:

•    1-2 years working in digital marketing and/or integrated marketing agencies with core experience in social marketing.
•    Demonstrated experience using and communicating in social networks, blogs, and content.
•    Basic knowledge of social media analytics platforms including Netbase, Radian6, Facebook Insights, Tweetreach, etc.
•    Must be a self-starter and works well in a group; flexible and personable.

Expired job
Expired job

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