Job description
- Our Corporate client in Chicago is seeking a Sr. Content Manager to develop and execute an integrated content marketing plan that boosts brand awareness and drives qualified leads for skills organization on a fulltime basis.
- The Sr. Content Manager WILL:
- Task 1 Help drive leads for the skills organizations and develop content marketing strategy to engage new clients.
- Create content in different formats and determine how content engagement works from awareness, to interest, to consideration.
- Candidate will gain a high-level understanding about in-house products, marring each with markets trend, including but not limited to Ebooks, infographics, email, social, web.
- Candidate will oversee and must be familiar with demand generation process and how content feeds each piece of the funnel, as well as analyze the efficacy of content, tools and how each is delivering ROI.
- The Sr. Content Manager MUST HAVE:
- Strong content writing experience across channels;
- experience with Google analytics and content intelligence platforms;
- experience developing content strategy, brainstorming with colleagues and pitching to key internal teams;
- hands on experience with demand generation and how to create content at every stage of the marketing funnel;
- understanding of standard metrics and analytics.
- This is a great opportunity for a Sr. Content Manager to work for a leader in the media analytics and measurement industry, and further his or her experience in a fast paced, collaborative environment.
Expired job