Job description
Our client is looking for a Sr Manager, Paid Social Acquisition candidate who is creative, analytical, and a results-focused individual with a proven track record of identifying and acquiring new customers through top paid social channels. You have a startup mentality with the backing of a well-established company. You will understand both the art and science of digital marketing and have proven experience managing multiple campaigns and analyzing results for actionable insights. You are also energized by the prospect of joining a growing team where you will help shape the strategy, roll your sleeves up, and have a significant impact.
Primary Duties and Responsibilities:
Manage the development and execution of our paid social acquisition strategy across a portfolio of exciting health and beauty brands.
Lead creative and marketing efforts while working with our Media team to execute campaigns to hit CPA targets.
Test, and grow our brands through existing or new media platforms to add to our ever-growing portfolio of acquisition channels.
A true team player with the ability to collaborate well with many stakeholders.
Brainstorm innovative new marketing funnels, build them, and then test them out in the real-world.
Work with our creative agency to craft/brainstorm top performing videos for our Social channels to positively impact performance.
Demonstrated skills in performance marketing and online customer acquisition.
Partner with our Brand/Creative/Ecommerce teams to provide recommendations on ad creative, copy, and landing pages to optimize performance for acquiring new, valuable customers.
Analyze campaign results, generate insights, recommend enhancements to strategy, and structure testing framework to improve business outcomes and KPIs.
Access the competitive and industry landscape to inform advertising content development and strategy.
Work with media team to advise on strategy, and verify campaigns are setup and running and performing as efficiently as possible.
Meet regularly with Brand and Legal teams to ensure creative is compliant and on brand.
Review campaign materials and trafficking instructions before going in market with campaigns.
Stays current with social platform tech and trend developments and standard methodologies in an effort to push innovative concepts and test/learn campaigns
Experience and Skills:
Bachelor’s Degree
5+ years of experience in paid media and performance marketing strategy
Track record of building and growing large paid social accounts, especially on the Facebook platform
Understand attribution, and a/b testing frameworks and how critical a pixel is.
Experience executing online marketing campaigns end-to-end
Strong analytical and quantitative skills, including high proficiency in Excel
Experience with web analytics
Beauty and/or subscription industry experience a plus!