Job description
Client Overview:
Our client is a well-known customer relationship management marketing and sales software company. Their modern, on-trend approach distinguishes them as leaders in the industry.?They’re looking for a Senior Marketing Program Manager to join their innovative team
Role Overview:
As the Marketing Manager, you will be responsible for developing and implementing marketing strategies and executing marketing plans to elevate the overall brand. You will own the marketing calendar across channels and build go-to-market strategies for products, launches, and key moments for the brand. The ideal candidate will be a strong cross-functional partner to the team and shepherd initiatives from idea to execution with enthusiasm.
Responsibilities
· Manage, develop, and implement marketing campaigns and ensure effective utilization of available promotional space
· Establish omni-channel marketing best practices, including content marketing, SEO, SEM, PR, and social media
· Oversee the marketing promotion campaign calendar, ensure deliverables are achieved on-time and accurately, and follow-up with internal and external partners as necessary
· Define, refine, and execute the paid social acquisition and retention strategy for Facebook, Instagram, and other key paid social channels
· Develop hypotheses on when to leverage paid social media channels and build a testing roadmap to prove (or disprove) ideas
· Lead monthly reporting with the purpose of sharing best practices and driving enhanced creative outcomes across the organization
· Effectively manage budget to business goals and financial targets
· Recommend and advise on options and capabilities utilizing marketing and communications best practices and channel knowledge
· Leverage research, reports, and data to support stakeholder business solution strategies
· Work together with Brand Creative and Production to oversee the development of branded assets, including project style guides, promotional materials, social media content, and event-related collateral
· Review products for quality, consistency, accuracy, and advancement of the visual and verbal brand in design reviews, and ensure that consistent image/message is conveyed
· Manage and oversee marketing asset library including presentations, videos, and photography
Qualifications
· Bachelor’s degree in Marketing or equivalent work experience preferred
· 3-5 years marketing experience
· Ability to handle multiple tasks simultaneously and prioritize deadlines
· Proficient with Microsoft Office Suite
· Must be detail-oriented and deadline focused
· Knowledge of marketing best practices in the B2C and B2B fields
· Broad understanding of traditional and emerging channels
