Sr. Media Planner

Job title: Sr. Media Planner
Contract type: Full-time
Location: New York
Remote: No
Reference: 415605
Contact name: Lisa Wagner
Job Published: January 01, 1970

Job description

A full-service agency that has been named to Ad Age A-List multiple times and was named by Fast Company as one of the 10 most innovative companies in advertising is looking for a Media Planner. 
The Media Planner will act as the day-to-day media expert for an exciting roster of clients. This person will work in tandem with a Communications Strategy Director to build and present media recommendations, manage day-to-day media strategy and implementation, and collaborate closely with creative teams to create the best possible execution plan according to the strategic vision for the campaign.
The Media Planner opportunity is fast-moving and requires someone who works well in a collaborative, entrepreneurial environment. Successful candidates will be self-starters who are eager to learn quickly, find solutions, and take the initiative to execute client asks with excellence.

The Media Planner Duties and Responsibilities:
Develop strategic cross-channel, awareness-driving media plans, built with clients’ goals in mind
Oversee development of contracts and insertion orders, with extreme attention to detail
Engage vendor contacts for media kits and rates needed for strategy development
Lead the media planning, execution, and performance process, including media strategy, RFP process, plan development, and measurement plan and execution
Manage trafficking and Q/A of all digital creative within DCM.
Manage vendor billing reconciliation
Develop and present plan optimization recommendations based on insights
Oversee the tracking of account spending and collaborate with Finance to maintain up-to-date billing trackers
3-4 years in media planning and buying in an agency setting working in the online space on national brands, preferably planning for branding/upper-funnel campaigns
Experience and skill using common media tools: Simmons/MRI, Google Campaign Manager (DCM), Social Platforms (Facebook, Twitter, etc.)
Experience using Comms Point, ComScore, and Global Web Index a plus
Experience planning and buying digital, social required; experience in offline channels (i.e. print, OOH, broadcast) strongly preferred
Experience developing & implementing measurement action plan

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