Job description
Full Time
Location or Remote: Full-time
Client Overview: Our client is revolutionizing the trucking industry and the impact on the environment.
Position Overview: At the highest level, your mission in carrier marketing is to improve the lives of the more than two million US truck drivers. As a senior member of the carrier marketing team, you will be responsible for growing healthy truckload supply for the company by engaging our existing carrier base, playing a critical role in fueling the world’s leading digital freight network.
Responsibilities:
- Own the plan and strategy for carrier engagement
- Segment and define our customer base
- Ideate and implement lifecycle marketing campaigns, partnering with our digital marketing and product management teams to leverage paid and owned media and in-product placements to engage and reactivate carriers
- Design robust, data-driven experiments to optimize carrier engagement, and then work with our partners in product management and data science to automate successful outcomes
- Create innovative, novel marketing campaigns that break through to engage and delight carriers in our network
- Build playbooks for rapidly responding to different supply-building scenarios, deploying activities across a variety of marketing vehicles, and also leveraging activities from customer service, operations, and our products
- Manage carrier education programs designed to increase activation, engagement, and retention
- Report on carrier engagement and program outcomes in weekly, monthly, and quarterly leadership reviews
Key Qualifications:
- 8+ years of marketing experience, ideally in growth, lifecycle, or product marketing
- Strong written and verbal communication skills
- A thorough understanding of customer segmentation and lifecycle stages
- A broad understanding of marketing levers and programs, particularly email, push notifications, and in-app notifications
- The ability to mentally shift gears, from building an informed, high level strategy to diving into the details while executing at a high bar
- A successful track record of working cross functionally with a diverse stakeholder group (technical, creative, operational) and bringing out the best in others
- A zest for operating in uncharted territory, carving out success where few have gone before
- Experience working with tech companies is a plus
Expired job