Job description
Sr. Strategy Director Overview:The Strategic Planning Director is responsible for helping create, concept and complete strategies, programs and campaigns using consumer insights, trends, best practices, technologies, and innovations. This position requires experience with digital, content and/or experiential. Must possess a true passion for building innovative experiences and content that engages consumers toward the client’s overall brand goals. This position is client-facing and requires strong presentation skills, strong verbal and written communication skills, and a passion for constant learning.
Responsibilities:
- Strategic oversight for all client campaigns and projects, providing the creative team direction to ensure the marketing and creative work is on-strategy and on-brand.
- Develop strategies for selling ideas and provide rationale from research to support strategy.
- Write inspiring creative briefs and brief in-house teams or partner with agencies to develop the content/experience needed to bring channels to life.
- Research, analyze and present cultural and social trends that affect the marketplace both locally and globally for client’s brands.
- Lead and participate in brainstorming sessions with research, planning, and creative teams to develop brand strategies that drives rich creative thinking.
- Utilize research and tools to help populate customer profiles and personas; identify unmet needs, hypothesize key customer problems and digital solutions.
- Collaborate effectively and support knowledge sharing with colleagues from a range of disciplines including strategy, creative, and account management.
- Create clear compelling content for client presentations, POVs, and other deliverables.
- Work across all brands and new business.
- Maintain accurate timesheets that are completed by required deadlines.
- Ability to manage workload and accomplish task.
- Preserve and foster our client's culture and maintain a positive and forward-thinking attitude.
- BA or BS degree in Business, Communications, Advertising, Marketing, Anthropology, Cultural Studies, the Arts, or related field.
- 8+ years of experience within strategic planning with passion for digital and social.
- QSR and/or financial services experience a plus.
- Must have excellent oral and written communication, organization, and presentation skills.
- Ability to work under pressure and assimilate large amounts of data while paying attention to detail.
- Demonstrated success in business analysis, data mining, and reporting.
- Strong understanding of user research, user-centric design principles, and online consumer behavior.
- Excellent project management and organizational skills.
- Dynamic problem-solving skills and the ability to influence internal teams.
- Able to work with bi-coastal teams.
- Must be proficient on MS Office products.
- Minimal Travel may be required.
Expired job
