Job description
SR. TRADE MARKETING MANAGER NEEDED FOR SKINCARE COMPANY IN LA! MUST LIVE IN LA!!
The Trade Marketing Manager will support Sales and Brand Marketing with key initiatives across retail channels, driving the business to achieve monthly goals. This person must have a strong understanding of how to drive sales through marketing programs for the brand online and in-store with retail partners. A creative, analytical, and strategic thinker is required to balance program planning, execution, and reporting. This person must be a collaborative team player with the ability to work cross-functionally alongside internal and external partners.
Core Responsibilities
• Act as main marketing contact for U.S. and International retailers and serve as the liaison between retail and Brand Marketing teams.
• Manage consistent cadence of meetings with retail marketing partners to ensure a strong brand presence across all channels. Ensure synergies between Retailer.com and B&M doors to drive cohesive omnichannel programming.
• Own Trade Marketing budget and seasonal marketing/promotional planning with accounts.
• Develop a KPI strategy and share quarterly recaps with Sales team. Collect proof of performance and campaign recaps for all initiatives to ensure sales goals and benchmarks are met.
• Oversee local implementation of new launch plans and marketing strategies.
• Own development and execution of retailer specific promotional programs.
• Lead event strategy and partner with Education team on digital events & trainings for other regions.
• Partner with Sr. Director of Digital Marketing on brand-led advertising initiatives driving to Retailer.com.
• Partner with VP of Operations to forecast and manage annual retail sampling and GWP inventory and distribution across each retailer/channel.
• Coordinate with Brand Marketing on new launch deliverables and work with graphic design agency to adapt brand content to fit retailer guidelines. Provide Inside Sales Manager with launch packages to share with retail partners.
• Support Sales & Education teams with deliverables for events & training sessions.
• Coordinate with Social and PR teams for retailer support.
• Deliver comps, creative and copy to U.S. and International partners for marketing support and promotional programs.
• Partner with retailers and cross-functional teams to develop exclusive offers for top performing accounts.
• Create new and impactful trade programs that are consistent with the brand’s overall strategies, budget, and profit targets.
• Contribute to Market Meeting presentations with retailer specific offers and asks. Attend and present at all meetings and schedule follow-up meetings to secure brand exposure for upcoming season.
Experience/Background:
• Position requires 7+ years of experience in e-retail or trade marketing role, experience in beauty industry a plus.
• Proven success developing and executing programs for retail channels.
• Knowledge of marketing and trade activities, tools, and techniques.
• Must be extremely organized and detail oriented with high attention to detail.
• A creative and analytical thinker.
• Strong written and verbal communication skills with the ability to effectively communicate, collaborate and influence across business partners at all levels.
• Self-motivated with the ability to prioritize and manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
• Highly proficient in MS Office (Outlook, Excel, PowerPoint).
• Understanding of website metrics, data analysis, and reporting tools.
