Job description
Client Overview:
Our client is a Full Service Healthcare Agency.
SVP, Influencer Strategy - Overview/Responsibilities:
• Demonstrate a true passion for and understanding of pharmaceutical social media marketing, influencer marketing, emerging digital platforms and how they can be leveraged as part of our clients’ strategies
• Push boundaries and never accept the status quo when it comes to creative programs, brand campaigns or other marketing initiatives
• Thought leader for clients and agency; strategist who can act as trusted adviser for multiple clients and translate client objectives into successful programs
• Ability to assess a client’s overall marketing mix and develop scaled multidimensional healthcare focused influencer programs (including paid, e-comm etc.)
• Expert understanding of budgets, planning and impact against different influencer tiers
• Provide best-in-class influencer marketing counsel specific to brand target consumer and marketing objective
• Expert in social platform, pharmaceutical and influencer nuances as it relates to strategy, influencer tiers, and verticals
• Work within an integrated PR and digital team and develop a comprehensive understanding of your clients – their business, products, markets
• Develop and participate in new business presentations – articulating a clearly defined strategy that maps to client goals
• Develop concepts and programs for a diverse client roster across different industries
• Partner with client and account teams across different functions to deliver impactful results
• Stay on top of emerging technologies and trends – sharing your knowledge/learnings with a broader audience
• Contribute your ideas and work as part of an integrated, inter-disciplinary agency team
SVP, Influencer Strategy - Qualifications:
• 8-10+ years of agency experience with a focus on pharmaceutical and influencer marketing.
• 5+ years in the digital space with proven experience delivering successful digital/social programs across channels
• Passionate about Influencer Marketing and up to date on trends, best practices and innovations is a must
• Digital fluency - confident in speaking to and educating about the rapidly changing digital landscape, including platforms, technology and innovation
• Experience running sizable influencer campaigns from start to finish, including managing approximately 100+ influencers simultaneously
• Experience negotiating contracts with influencers
• Experience managing teams and budgets of $1 million+
• Strong knowledge of digital culture, talented writer, clear communicator, engaging presenter
Creative, flexible and self-motivated
• Agency or property experience in building influencer or content led branded programs ideal
• Experience buying/managing influencer/content in the digital space and interacting with brands, agencies, MCN’s, influencers
• Strategic understanding of traditional, digital/social specific media marketing in addition to appropriate metrics of success
• Robust network specifically within the in digital / social space; knowledge of various agencies and networks and who and how to work with them to construct talent partnerships
• The ability to effectively collaborate with multidisciplinary teams a must
• Strong relationships with talent representation and digital/social networks
• Strong communication skills; written, spoken, presentation, etc.
