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Technical Marketing Manager

Job title: Technical Marketing Manager
Contract type: Full-time
Location: New York
Discipline: Marketing
Remote: No
Reference: 414623
Contact name: Sofia Alfaro
Job Published: January 01, 1970

Job description

About the Role

The Technical Marketing Manager, part of the Lifecycle Marketing team, manages marketing analytics and backend event triggers for omni-channel programs at all stages of the customer journey, in order to improve key customer metrics: activation, spend, retention, and reactivation. This role requires cross-functional collaboration with Product, Creative, Analytics, and Engineering teams to achieve aggressive growth targets. This role will be measured through the ability to drive customer engagement, product usage, retention, lifetime value, and revenue growth, as part of Lifecycle team goals.
 

Key Responsibilities


 

  • Manage relationship with the Engineering team and translate segment events for marketing campaigns workflows.
  • Creating and maintaining reports and dashboards that reflect lifecycle marketing funnel stages through Amplitude and Periscope.
  • Manage list growth strategies, such as segmentation, personalization, and monitoring subscriber health.
  • Lead product transactional comms and regulatory comms.
  • Responsible for Lifecycle App Store Optimization (ASO), Trustpilot/BBB/Wallethub and NPS review strategies and reporting.
  • Work with the full cross-functional team (product, engineering, compliance, risk, marketing and customer operations) as well as external vendors and partners to execute on the strategic vision and drive day to day operational results
  • Partner with Marketing, Product, Data Science teams, and other stakeholders to develop engaging and effective lifecycle campaigns.
  • Ensure that all campaigns are built and executed in line with brand standards.

About You

  • 6-8 years relevant marketing experience required
  • Required industry experience: FinTech, Financial Services, Retail Banking
  • Strong analytical skills and deep experience with data analysis and report building in platforms such us Amplitude and Periscope.
  • Experience working with email marketing platform, including managing campaigns, creating journeys, setting up A/B tests, and reporting results.
  • Strong project management, execution and problem-solving skills.
  • Passion for understanding the customer and finding solutions to improve their experience.
  • Ability to multitask and be flexible and nimble in a fast-paced startup environment.
  • A team player that can work with multiple teams and stakeholders to achieve common goals.


What We Value

We value growth-minded and collaborative people with high learning agility who embody our core values of teamwork, customer-first and innovation. Every member of our team is passionate about fintech and ready to give 100% in helping us achieve our mission..

Working For us

We want you to be well and thrive. Our generous benefits package includes:

  • Competitive salary packages and bonuses
  • Comprehensive medical, dental, vision and life insurance benefits
  • Equity based compensation
  • Wellness perks
  • Paid parental leave
  • Unlimited Paid Time Off
  • Learning and Development resources

 

 

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