Job description
About the position:
We're looking for a native TikTok content creator and marketer who loves and breathes the platform. The ideal candidate is passionate about plus size fashion, plus size influencers and understands our target audience. They know who's who and have your finger on the pulse of fashion forward style— they're a trendsetter, the authority of what in on-trend. They're goal oriented, results driven and work well on a team as well as independently. They are resourceful, engaging, organized and flexible. They understand brand aesthetics and are able to create content that can be used on multi-channels. They are customer and community savvy and can seamlessly navigate the nuances of the everchanging TikTok platform. Aside from content creation, they also understand marketing and can provide weekly reporting of TikTok's evolving metrics.
Roles, Responsibilities and Expectations:
- Develop new and creative highly engaging content to grow our TikTok audiences
- Be one of the faces of our company on TikTok to promote and highlight trending/relevant topics for brand awareness, follower growth and sales conversion
- Respond and engage in real-time to posts, questions, comments
- Work alongside department stakeholders to ensure that content is aligned with brand aesthetics and identity
- Keep up with the latest social media trends such as but not limited to news, memes, celebrities, music, etc and find stylish and dynamic ways to promote the clothing and brand's ethos
- Extremely tech-savvy, with strong communication skills
- High-level understanding of TikTok platform and video editing
- Knowledgeable and up-to-date in different social media trends and best practices
- Understanding and ability to speak and report on TikTok's KPIs and metrics
- Able to create one TikTok video per day
- Committed to brand growth and able to perform
