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Trade Marketing Executive - Beauty

Job title: Trade Marketing Executive - Beauty
Contract type: Full-time
Location: London
Discipline:
Remote: No
Reference: 413471
Contact name: Lani Manuel

Job description

Trade Marketing Executive

 

A fast-growing, award-winning luxury beauty brand is going on an exciting growth journey and recruiting for a Trade Marketing Executive to help develop Trade Marketing Activities across their global markets. The successful candidate will have experience of digital trading, marketing, customer experience; Expert knowledge of digital trading including planning and executing marketing calendar of new launches, promotions, and campaigns and implementation of creative and content-rich user journeys; and be instrumental in the development and execution of shopper marketing activations that drive sales, build loyalty amongst shoppers, and sell-through of the brand globally.

 

Your responsibilities include:

 

  • Supporting the Trade Marketing manager to build strategic plans with the sales team by national accounts and the brand team to develop bespoke campaigns adapted to different channels and brands

  • Planning, managing, and executing seasonal marketing calendar across all retailers’ websites and digital channels competing new launch forms and sending these out to e-retailers with product images in line with launch dates

  • Helping the digital marketing communications activities to drive sales and engagement through our retailers, creating supporting assets

  • Helping manage and implement end to end multi-channel trade marketing promotions, in-store initiatives, direct e-mailings, CRM events and sell out actions

  • Ensuring best in class execution across all teams against budgets and deadlines

  • Managing relationships with all stakeholders to ensure the success of your activities are on time and within budget

  • Working with the trade team to complete forms and images for exclusive e-retail GWP bundles,

  • Monitoring and reporting against digital visibility across Key Accounts and ensuring excellence of Digital Execution

  • Helping support the promotional activities with GWP & sampling strategy and monitoring by creating regular performance reporting and visibility of activities

  • Managing the assets library and sharing content regularly to encourage visibility with our retailers

  • Digital site merchandising and content management

  • Ongoing review of partner sites and ensuring elements such as brand page banners, product images, and product descriptions are up to date

  • Working with internal creative teams to ensure consistent, relevant, and efficient content is created for e-retailers to support launches including banners, online campaigns, email content, and more

  • Brand visibility

  • Ensuring inside-out understanding of partner sites merchandising (and if relevant – site monetisation strategy) and decision levers and work to improve brand visibility including product categorisation, product listing, etc.

  • Working on ensuring brand visibility through retailers digital marketing channels, particularly email, editorial, affiliation, search

  • Ad-hoc e-retailer tasks

  • Handling day-to-day internal and external requests such as design briefs (image resizing, infographics, etc.), product information, campaign imagery, bestseller campaigns, content for social and emails

 

Skills and Experience:

 

  • Experience in beauty, lifestyle, or other consumer brands and e-commerce

  • Bachelor’s Degree in marketing or equivalent experience.

  • Minimum of 2 years experience in trade marketing for retail/wholesale area ideally in the beauty space

  • Advanced skills in online marketing and social media

  • Good analytical skills and negotiation capabilities

  • Good level of Microsoft Office (Excel and PowerPoint)

  • Fluent in English and French would be an advantage

  • A passionate brand advocate to our brand, the industry, and emerging trends

  • Good communication skills, confident in presenting concepts to Senior management

 

Please note that this role is London-based.

 

 

Employment hours: Full time, Permanent

Job Location: West London

 

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