Job description
Trade Marketing Executive
A fast-growing, award-winning luxury beauty brand is going on an exciting growth journey and recruiting for a Trade Marketing Executive to help develop Trade Marketing Activities across their global markets. The successful candidate will have experience of digital trading, marketing, customer experience; Expert knowledge of digital trading including planning and executing marketing calendar of new launches, promotions, and campaigns and implementation of creative and content-rich user journeys; and be instrumental in the development and execution of shopper marketing activations that drive sales, build loyalty amongst shoppers, and sell-through of the brand globally.
Your responsibilities include:
Supporting the Trade Marketing manager to build strategic plans with the sales team by national accounts and the brand team to develop bespoke campaigns adapted to different channels and brands
Planning, managing, and executing seasonal marketing calendar across all retailers’ websites and digital channels competing new launch forms and sending these out to e-retailers with product images in line with launch dates
Helping the digital marketing communications activities to drive sales and engagement through our retailers, creating supporting assets
Helping manage and implement end to end multi-channel trade marketing promotions, in-store initiatives, direct e-mailings, CRM events and sell out actions
Ensuring best in class execution across all teams against budgets and deadlines
Managing relationships with all stakeholders to ensure the success of your activities are on time and within budget
Working with the trade team to complete forms and images for exclusive e-retail GWP bundles,
Monitoring and reporting against digital visibility across Key Accounts and ensuring excellence of Digital Execution
Helping support the promotional activities with GWP & sampling strategy and monitoring by creating regular performance reporting and visibility of activities
Managing the assets library and sharing content regularly to encourage visibility with our retailers
Digital site merchandising and content management
Ongoing review of partner sites and ensuring elements such as brand page banners, product images, and product descriptions are up to date
Working with internal creative teams to ensure consistent, relevant, and efficient content is created for e-retailers to support launches including banners, online campaigns, email content, and more
Brand visibility
Ensuring inside-out understanding of partner sites merchandising (and if relevant – site monetisation strategy) and decision levers and work to improve brand visibility including product categorisation, product listing, etc.
Working on ensuring brand visibility through retailers digital marketing channels, particularly email, editorial, affiliation, search
Ad-hoc e-retailer tasks
Handling day-to-day internal and external requests such as design briefs (image resizing, infographics, etc.), product information, campaign imagery, bestseller campaigns, content for social and emails
Skills and Experience:
Experience in beauty, lifestyle, or other consumer brands and e-commerce
Bachelor’s Degree in marketing or equivalent experience.
Minimum of 2 years experience in trade marketing for retail/wholesale area ideally in the beauty space
Advanced skills in online marketing and social media
Good analytical skills and negotiation capabilities
Good level of Microsoft Office (Excel and PowerPoint)
Fluent in English and French would be an advantage
A passionate brand advocate to our brand, the industry, and emerging trends
Good communication skills, confident in presenting concepts to Senior management
Please note that this role is London-based.
Employment hours: Full time, Permanent
Job Location: West London