As the Vice President of Creative, you will be responsible for developing strategic creative solutions across multiple channels, including print collateral, advertisements, presentations, and brand identity.
- Set and executive against the creative roadmap
- Lead creative kick-offs, producing multiple conceptual directions and campaign assets
- Drive performance, testing multiple strong concepts and analyzing against metrics
- Develop and execute the long-term creative strategy for existing and new products
- Drive integration of art direction and design to different media channels, including digital, print, and video
- Establish strategic and compelling content across multiple social and digital platforms by leveraging creative visual concepts
- Work cross-functionally with other team leaders to ensure continuity across the organization
- Offer strategic recommendations and new concepts to continuously drive potential business opportunities
- Accomplish the brand’s objectives by adhering to company plans and budgets
- Demonstrable experience (10+ years) producing integrated campaigns and leading creative teams
- Experience overseeing the creative direction for wellness brands
- Past success building and growing creative teams
- Excellent communication, organizational and time management skills
- Comfortable working in a fast-paced, goal-oriented environment
- Passionate about the business with an eagerness to take a disruptive small brand and advance it to industry standard level.
- High-energy, hungry and hardworking – creates a positive, inclusive working environment by building morale, sharing success, and consistently striving to improve performance.
- Strong consumer focus with demonstrable insight into market needs, both present and in the future, ensuring that the business is in strategic position to capitalize on emerging trends and opportunities.
- Entrepreneurial and resourceful nature with the skill to incubate, execute, and launch under rapid timelines with minimal direction.
- An excellent communicator and influencer with the ability to forge critical relationships.