Job description
Must be willing to relocate to Fort Lauderdale, FL
Client Overview:
Our client is a producer of certified vegan health & wellness supplements which have shown amazing proven results. We are searching for a Creative Director to join their team who has an innovative spirit and can help elevate the brand identity.
Creative Director Overview:
As the Creative Director (Product Marketing + Luxury Packaging Specialist), you will be responsible for creating visual solutions for global retail packaging, including but not limited to, packaging layout, in-box assets, and production graphic design elements.
Creative Director Responsibilities:
• Oversee creative direction of packaging artwork, product descriptions, claims, product marketing decks, secondary packaging, box accessories, brand merchandise design, and endcaps.
• Lead key content projects, including creation of product decks to educate retail partners, influencers, and professionals, for new product launches that align with the overall brand voice, vision, and mission.
• Work closely with the Marketing team in support of the overall brand strategy and vision.
• Provide strategic and creative recommendations and offer new ideas, concepts, and designs.
• Oversee artwork for globally complaint products with over 20 different SKUs.
• Ensure the brand voice comes through clearly and consistently across every part of the customer journey.
• Remain current on emerging trends, implement design best practices, and provide strategic recommendations to enhance metrics and performance.
• Participate and contribute in creative brainstorms and collaborative work with the Chief Marketing Officer.
• Track content performance and perform regular analysis to make informed changes to content strategy.
Creative Director Qualifications:
• 7+ years of experience as a Creative Director, Art Director, or Packaging Design Director for an emerging or established brand.
• Have a strong sense of communicating product positioning through packaging, at shelf and in a product marketing deck.
• Strong technical expertise with deep knowledge of health & wellness and/or cosmetic industries.
• Experience creating visual assets for retail partners, including Ulta, Target, Sephora and Nordstrom, a plus.
• Demonstrated innovative and operational skills. Both creative and analytical.
• Knowledge of global marketing principles and global consumer trends is essential.
• Excellent retail merchandising experience.
• Strong track record of collaboration with cross functional teams.
• Experience in growth stage companies is highly preferred.
• Experience with content creation and production tools (Photoshop, InDesign)
About You:
• Passionate about the business with an eagerness to take a disruptive small brand and advance it to industry standard level.
• High-energy, hungry and hardworking – creates a positive, inclusive working environment by building morale, sharing success, and consistently striving to improve performance.
• Strong consumer focus with demonstrable insight into market needs, both present and in the future, ensuring that the business is in strategic position to capitalize on emerging trends and opportunities.
• Entrepreneurial and resourceful nature with the skill to incubate, execute, and launch under rapid timelines with minimal direction.
• An excellent communicator and influencer with the ability to forge critical relationships.