Job description
Client Overview:
Our client is a growing direct to consumer skincare brand creating the latest must-haves for every beauty enthusiast. Their innovative, on-trend, and high-quality products inspire you to feel your most confident every day.
VP of Marketing Overview:
You will be the lead in creating and implementing a comprehensive marketing strategy for our and will contribute to lead generation through various marketing channels.
As VP of Marketing, you will be adaptable, solutions-oriented and have the ability to build consensus but also come to closure as a strong decision maker. You will be a thoughtful leader who keeps tabs on integrated communications trend
VP of Marketing Responsibilities:
Implement strategic marketing campaigns connecting all platforms, including website, email, print, and social media, own marketing calendar development and management
Track and report spend and performance by channel as well as communicate media plans, results, and optimizations to key internal stakeholders
Build the brand retail marketing strategy
Direct social media, communications and influencer strategies and ensure consistent and cohesive branding and messaging across platforms
Create and implement marketing campaigns that drive revenue
Collaborate with internal and external partners to ensure the media strategy and execution are aligned to company objectives and continually test to deliver on company goals
Collaborate with growth marketing on customer journey, connecting the dots between value proposition, campaigns, onboarding, and life-cycle experiences to improve conversion rates and drive growth
Partner with internal and external partners to develop creative testing and communicate findings to improve channel performance
Identify growth opportunities and define, develop, and own marketing strategy, vision, and plan to materialize on those opportunities
Work cross-functionally across to grow the business through multiple marketing channels, including content, campaigns, social media, influencers, partnerships, SEO, referrals, lifecycle, and performance channels
VP of Marketing Qualifications:
Bachelor’s degree preferred
9+ years’ brand marketing experience
Enthusiastic leader, experience managing a team and providing marketing direction
Prior experience working with Sephora and/or ULTA is preferred
