VP of Marketing and E-Commerce
Our client is a developer and manufacturer of nutritional medical foods, located in Mt. Laurel, NJ. Seeks innovative, experienced (6-7 years) VP of Marketing and E-Commerce to join our Executive Committee in this on-site role.
VP of Marketing and E-Commerce Overview:
Having overall responsibility for the strategic and tactical execution of all aspects of marketing and our new E-commerce initiative, this individual will ensure that our brand message is articulated clearly and work closely with our Sales Team to enhance our sales through state of the art and traditional marketing techniques and implement and oversee our E-Commerce initiative.
This hands-on position will manage a staff of five, overseeing our corporate and customer websites, product packaging design, social media strategy, digital marketing, B2B lead generation, nurture marketing campaigns, trade shows, educational conferences and webcasts.
VP of Marketing and E-Commerce Qualifications:
• Must have the ability to capture and analyze marketing data to adapt marketing strategies.
• Strong knowledge of E-Commerce platforms and prior experience in E-Commerce website launches a must.
• Strong writing skills are required.
• Salesforce.com and marketing analytics experience helpful.