Our client is looking for a Web Marketing Manager to build out our web presence and strategy. The ideal candidate is a self-starter who is a blend of web expert and data-driven marketer, ideally in a B2B company with a strong partner marketing business model. This role will work closely with cross functional teams including Brand, demand generation, member experience, customer support, designers, and developers to grow our web presence then proactively manage, prioritize, execute, and continually optimize all web projects. The ability to creatively problem-solve and effectively communicate across all teams, as well as with executives will be crucial for success.In addition, this role will report out on key success metrics and test findings/results and make recommendations for how to improve the experience and conversion.
Build the strategic vision and direction for B2B, partner, and member experience, including .com site, blogs, microsites, etc.
Build, maintain, and execute a roadmap of projects, deliverables, initiatives.
Ensure timely delivery of all projects working closely with stakeholders, creative and development teams.
Work closely with our MarTech and analytics team to build out dashboards, testing plans, report on success, and identify areas of opportunity.
Partner closely with content marketing and SEO experts to improve organic traffic and rankings for business content.
Act as the liaison for partner and product marketing teams to ensure the website is solving for both business prospects, partners, and member experience
Stay abreast of the latest trends and best practices and be an advocate for our web site.
5+ years experience in B2B marketing with expertise in web marketing, performance strategy, or growth marketing.
Proven experience guiding the growth and development of a marketing web site.
Communication skills - experience to articulate vision and roadmap and facilitate concept and ideation with technical and non-technical stakeholders.
Website measurement skills including data analysis and reporting.
Knowledge and understanding of online privacy and compliance regulation requirements including HIPAA, GDPR, CCPA, etc.
Leadership experience, collaborative project management skills, and technical knowledge to lead day-to-day website functionality and larger complex projects.
Experience marketing to enterprise audiences preferred.
Solid foundation of SEO best practices.
Experience managing agencies and outside resources.