Digital Marketing

Fulltime
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Job# 32103 BH# 371011
Contact# 6281325

Digital Marketing Coordinator -Shopify

Digital Marketing Coordinator w/ Shopify

Location: Somerset, NJ 



COMPANY DESCRIPTION 
Our Client, a leading manufacturer of sports and entertainment merchandise.
 

JOB DESCRIPTION 

The ideal candidate is eager to work collaboratively to improve digital marketing strategies better through technology! He/she will play a key role in providing structural support for the Digital ECommerce businesses and work with all Shopify, OMS, and related applications.

• Serve as day-to-day owner of Shopify Plus website platform, responsible for executing front- and back-end improvements both independently and in coordination with third-party agency or freelance developers. 
• Work with the marketing and operations teams to understand business requirements and translate them into a long-term product strategy.
• Act as the go between for the Marketing, Merchandising, and Creative teams to ensure new products and website updates are properly uploaded and on schedule for launch. 
• Proactively look for opportunities to improve the customer’s shopping journey, with the objective of continuously improving site conversion rates and repeat visits. 
• Keep internal stakeholders apprised of website performance and product road-map. 
• Quickly resolve website performance issues, e.g. outages and bugs. 


Qualifications:
• Minimum 2 years of experience with Shopify and or Shopify Plus development. 
• You possess a strong familiarity/confidence developing within Shopify Plus e.g. ‘Template modifications’, ‘Installation’, ‘3rd Party/Custom App Integrations’, ‘Debugging & Testing,’ etc. 
• Strong knowledge of Liquid, HTML5, CSS, SCSS, SQL, JavaScript & PHP. 
• Applied knowledge of Slate framework, Git, Github workflow, or BitBucket. 
• Web design experience/UX/UI improvement experience is preferred
• Understanding of Website management tools: Google Analytics, Google Web Master, etc. 
*Google Tag Manager is a plus. 
• Exposure to / worked in FaceBook ads, Google Ad Words, and other digital ad/marketing platforms. 
• Strong analytic and quantitative skills, with the ability to use data to develop and measure effectiveness of marketing programs. 
•  Able to work independently on front-end and back-end development
• Able to execute upon a long-term product road-map, while also maintaining the flexibility to accommodate short-term business imperatives.