Marketing

Freelance
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Job# 24038 BH# 324436
Contact# 5835074

324436 - Digital Marketing Manager, Cinema, 518606)

  • The Digital Marketing Manager, Cinema will assume an active role in driving excellence across all digital touch points for all cinema initiatives. You will collaborate with a cross-functional team to develop and implement cohesive strategies for both B2B and B2C audiences.


    You must have exceptional CMS expertise and a solid grasp of global online marketing strategy, corporate website design, SEO, social media, digital experience best practices, and analytics. 
     


    Responsibilities include: 
     

    ·        Partner with cinema marketing leads to understand and document requirements for web content activations, product launches, digital advertising campaigns, and new content requests

    ·        Translate business requirements into effective content strategies to drive immersive storytelling on website.

    ·        Own day-to-day content updates for cinema pages on company website.

    ·        Partner with Data & Insights team to understand target audiences and build effective user journeys

    ·        Work with cinema team to manage digital components of the moviegoer experience, including online ticket purchasing

    ·        Collaborate with design and content teams to drive innovation in storytelling and user experience

    ·        Ability to interface with Directors, VPs and Sr. Managers and comfortable in presenting the art of visual storytelling, content and key messaging

    ·        Active partnership with Brand Communities team to ensure integration between digital and social/community activations

    ·        Assist stakeholders with creating business requirements for project requests

    ·        Work in an enterprise CMS environment to author page content, including global navigation, page menus, body content, etc.

    ·        Help advocate and socialize front end and back end web best practices throughout the organization



    Qualifications: 

     

    ·        Bachelor’s degree is required

    ·        Expert-level experience with web content management systems

    ·        A minimum of five (5) years in corporate global internet site content development, management and maintenance; experience in entertainment or cinema marketing a plus

    ·        Experience in defining site architecture, layout, and navigation

    ·        Familiarity with enterprise outbound email tools such as ExactTarget or Silverpop

    ·        Familiarity with enterprise CRM such as Salesforce

    ·        Understanding of  movie ticketing/showtime data and ticket purchasing user flow not necessary, but a major plus

    ·        Attention to detail, effective interpersonal, communication (written and verbal), time management, administrative process management and task management skills, and effective reading, writing and research skills are required.

    ·        A customer (internal and external) service orientation is required

    ·        Ability to perform assigned tasks without supervisory reminders. Managing expectations is a key to success

    ·        Must possess a strong web production background and familiarity with XML, HTML, and CSS, but this is not an application development role.

    ·        A passionate interest in technology and film a strong plus