Marketing

Fulltime
03-07-2018
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Job# 27875 BH# 345804
Contact# 5988403

Account Executive, CPG

Client Overview: 

Our client is a premier communications agency building fashion brands like no other. Their cutting-edge, integrated, and dynamic approach distinguishes them at the forefront of the industry.

Position Overview:

In this role, you would be responsible for leading communications strategies and managing press materials. You would also be responsible for securing press coverage and managing press events.

Responsibilities:

• Develop and implement communications strategies for large national and international brands across traditional and digital media 
• Compose various press materials, including press kits, releases, and pitches; manage and grow strong relationships with food, beauty, and CPG editors and bloggers
• Secure press coverage for features and product placement in top national, regional, and online media outlets

• Manage press events, event budgets, oversee mid-level and junior staff, serve as a mentor, and foster a collaborative environment
• Cultivate relationships with influencers for product seeding and recruit brand ambassadors; accompany clients and editors on domestic and international press trips 

Key Qualifications:

• Bachelor’s degree in communications, journalism, English, marketing, or related field 

• 3 years’ experience with focus on consumer packaged goods (supermarket and beauty)  

• Knowledge of media landscape and experience with outlets including blogs, communities, and networks