Digital Marketing

Freelance
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Job# 32856 BH# 374365
Contact# 5703477

Account Executive - Email Marketing

Our client, a full service ad agency in the valley is looking for an Account Executive with email marketing experience. This is a temp to hire or direct hire role for the right candidate.

  • Support essential marketing operations such as managing email programs, the lead lifecycle, lead scoring, lead nurturing, segmentation and data cleansing.
  • Maintain marketing automation integration with CRM and assist in the integration of additional platforms into marketing automation software.
  • Understand and evaluate campaign metrics and distribute performance info to the marketing team.
  • Analyze platform data to deliver actionable insights and recommendations to the marketing team, particularly in the area of customer intimacy.
  • Work w/management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns.
  • Manage Marketing automation efforts and processes, proactively researching and implementing the best practices, strategies and industry standards.
  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI and sales growth.
  • Research, evaluate and implement new features and associated technologies.


Skills:

  • Strong working knowledge of CRM 
  • Working knowledge of Tableau or similar preferred.
  • Superior communication skills both written and verbal.
  • Highly organized and self-motivated with a sense of urgency.
  • Strong independent project management skills. Capable of handling multiple tasks with competing priorities under minimal supervision.
  • Ability to think critically and excellent attention to detail.


Required Experience:

  • Bachelor' s degree in marketing or related field.
  • 3-5 years of experience managing email campaigns either inhouse or at an ad agency

Send your resume today!