Marketing

Fulltime
02-13-2018
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Job# 27373 BH# 344034
Contact# 5493707

Account Manager, PPC

Client Overview: 

Our client is a renowned marketing agency presenting award-winning creative solutions for an extensive portfolio of top brands. Their cutting-edge, integrated, and dynamic approach distinguishes them at the forefront of the industry.

Position Overview:

In this role, you would be responsible for building and optimizing search campaigns for assigned B2B, ecommerce, and lead generation clients. You would also be responsible for analyzing KPI trends, testing keywords, and generating quarterly reports.

Responsibilities:

• Build and optimize Google, Bing, and Yahoo search campaigns for assigned B2B, ecommerce, and lead generation clients across various industries 
• Identify, monitor, and analyze client KPI trends and implement paid search strategy based on the client’s objectives 
• Test and analyze keywords, advertising copy, landing pages, and positioning to achieve the client’s goals  
• Generate quarterly business reviews and client-facing presentations, highlighting performance, insights from testing, and key strategic opportunities 

• Follow SEM industry trends, contribute to the agency’s blog, and help train the campaign management team 

Key Qualifications:

• Bachelor’s degree

• 1 year SEM Account Management experience

• Proficient with Microsoft Office Excel