Marketing

Freelance
05-17-2018
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Job# 28668 BH# 350220
Contact# 5703477

Acquisition Marketing Manager - Freelance

Our client, a global entertainment network is looking for a Acquisition Marketing Manager that will lead organic and paid customer acquisition efforts for its digital products, with a specific focus on the app.

The manager will lead our acquisition tracking efforts, search & paid media alignment, as well as mange our content marketing strategy as it relates to driving app installs & video viewership

Responsibilities

• Own and execute app campaigns from start to finish, including writing briefs, approving media plans, setting up tracking, submitting creative requests, trafficking & managing reporting of campaign performance

• Lead app acquisition search efforts across organic, paid & mobile search

• Manage overall paid media calendar, including working with the media team to launch & optimize campaigns across evergreen search, acquisition, and binge campaigns

• Manage overall paid media budget, including reconciliation of paid media campaigns through agency

• Responsible for overall marketing campaign goals, tracking and optimization

• Own the creation of digital tracking links and be the subject matter expert for product marketing team, working in partnership with Product & Analytics teams for governance

• Deliver campaign recap reports, including analyzing results and making recommendations for future campaigns

• Manage overall content marketing strategy for customer acquisition, including informing and updating overall content calendar and priorities

• Be lead owner and project manager of marketing campaigns for newly acquired library titles and past seasons of current shows. This requires working cross functionally with the following teams and more: business development, data & insights, digital creative, editorial, paid media, video operations, sales integration & promo scheduling department, etc

Required Qualifications:

• Bachelor’s Degree

• Minimum 3-5 years experience in online, digital, or customer acquisition marketing

• Highly proficient in Microsoft PowerPoint and Excel (including pivot tables). Must have demonstrated experience with analyzing data to make marketing recommendations

Desired Qualifications:

• Advertising or marketing agency experience a plus. Entertainment experience not required.

• Acute attention to detail and focus on delivering excellence.

• Flexibility and an ability to work in a fast paced, deadline driven environment.

• Data driven-thinker who uses insights and analysis to guide strategies and make decisions.

• Self-starter who can work independently, is proactive, and possess good follow-through.

• Ability to interface with colleagues from various disciplines including analytics, creative, technical and operations. Exceptional interpersonal, communication, analytical, and project management skills required.

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