Fashion

Freelance
02-08-2018
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Job# 27322 BH# 343654
Contact# 5899633

Acquisition Marketing Specialist

Client Overview: 

Our client is a leading fashion brand creating groundbreaking styles, fit, and silhouettes to suit every individual. Their comfortable, fashion-forward, and chic designs empower individuals to feel their most beautiful every day.

Position Overview:

In this role, you would be responsible for expanding non-branded keywords and overseeing Google Display Network campaigns. You would also be responsible for establishing audiences, developing creative collateral, and working with cross-functional teams.

Responsibilities:

• Expand non-branded keywords, including keyword research, budget forecasting, and copy and landing page testing
• Manage Google Display Network campaigns and achieve target ROAS; develop, implement, and manage strategic kickoff strategy

• Establish audiences from the internal data set, develop creative collateral, and partner with cross-functional teams, including in-house creative team

• Remain current of emerging industry trends and prove recommendations to incorporate into strategies

Key Qualifications:

• Bachelor’s degree

• 3+ years’ experience managing large scale campaigns