Acquisition Marketing Specialist
Our client is a leading fashion brand creating groundbreaking styles, fit, and silhouettes to suit every individual. Their comfortable, fashion-forward, and chic designs empower individuals to feel their most beautiful every day.
In this role, you would be responsible for expanding non-branded keywords and overseeing Google Display Network campaigns. You would also be responsible for establishing audiences, developing creative collateral, and working with cross-functional teams.
• Expand non-branded keywords, including keyword research, budget forecasting, and copy and landing page testing
• Manage Google Display Network campaigns and achieve target ROAS; develop, implement, and manage strategic kickoff strategy
• Establish audiences from the internal data set, develop creative collateral, and partner with cross-functional teams, including in-house creative team
• Remain current of emerging industry trends and prove recommendations to incorporate into strategies
• Bachelor’s degree
• 3+ years’ experience managing large scale campaigns