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Job# 31433 BH# 367479
Contact# 5366059

Assistant Field Marketing Manager

Our client in the activewear industry seeks an Assistant Field Marketing Manager. 

The ideal candidate will have experience in visual merchandising and retail marketing. 


• Partner with Business Units, Brand activation and Concept to Consumer teams to project manage field marketing activations and communication to drive key product launches and execution in market.

• Support Senior Field Marketing Manager on coverage strategy with main focus on commercial accounts

• Work closely with the agency to ensure executional excellence in your accounts to meet the objectives of CTC, VM, Sales and BU’s

• Serve as liaison between Agency, Sales, Marketing & Brand Activation to identify opportunities or areas of concern

• Assist with the creation of systems, processes to impact productivity, profitability, accountability and service within the retail and wholesale landscape.

• Work with agency on reporting important insights around sales, visual, trends and competitive activities back to internal partners to input their decision making

• Focus on improving sell-through of footwear, apparel and accessories by providing impactful product content and training tools to the field organization

• Track project budget and timelines

• Support Event and training moment for the field organization

• Extensive travel to key retailers, markets, training summits and events

Skills and Abilities:

• Knowledge of Retail landscape, training methods, visual merchandising & retail marketing

• Strong project management skills. Highly organized and demonstrated follow through.

• Great presentation skills

• Ability to develop and implement innovative strategies, analyze data and identify retail solutions 

• Relationship management- Ability to interact at all levels within an organization—both orally and in writing

• Strong verbal and written communication skills at all levels of clients, sales associates through senior managers and internal stakeholders 

• Ability to travel: Estimated at 30% 

Qualifications (Minimum required education and experience):

• Bachelor’s Degree (B.A.) in Marketing, Business, Education/Training or related field

• Minimum of 4 years of relevant Retail, Marketing and/or Product Training experience; or equivalent combination of education and experience Employee Acknowledgement: