Beauty

Fulltime
01-25-2018
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Job# 27058 BH# 341321
Contact# 5938668

Assistant Manager, Global CRM and Consumer Analytics

Client Overview: 

Our client is an iconic beauty brand creating the latest skin care, makeup, and fragrance must-haves for every beauty enthusiast. With their advanced, on-trend, and contemporary approach, it’s never been easier to effortlessly create any flawless beauty look.

Position Overview:

In this position, you would be responsible for optimizing the consumer experience across the brand’s direct-to-consumer and retailer channels globally. You would also be responsible for using various databases to define business questions and analyze consumer trends and behavior to provide actionable insights.

Responsibilities:

• Optimize the consumer experience across the brand’s direct-to-consumer and retailer channels globally

• Perform ongoing customer and campaign analyses to refine business questions, analyze consumer trends and behavior, and provide actionable insights

• Ensure data and insight consistency and accuracy and partner with analytical team members to share best practices and provide customer view

• Establish and maintain strong relationships with leaders, business partners, and team members to provide insight development and best practices

• Lead the development of engagement and retention-driving customer communication program strategies

• Oversee CRM database marketing analytics, including client profiling, segmentation and trending, LTV modeling, and survey universe identification
 

Key Qualifications:

• Bachelor's degree

• 4 years’ analytics experience, preferably within web analytics/CRM/consumer insights 
• Experience with CRM databases, web analytics tools, and social media analytics tools