Retail

Freelance
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Job# 33441 BH# 375759
Contact# 5366059

Assistant Marketing Activation Manager

Our client in the sports apparel industry seeks an Assistant Account Activation Manager to join the team for a 12 month contract that could extend or convert to a fulltime role. The ideal candidate will have experience in marketing, project management and strong financial acumen. Marketing and footwear or retail industry experience highly desirable. Nice to haves include a passion for sportswear & footwear and the marketing surrounding these products. 

Description: 

Oversees execution of production for in-store (POP, windows, etc); delivers digital files to accounts; manages info between teams; invoice filings; budgets. 

Help build and execute US Account Marketing and Activation Plans that deliver significant business growth and improvement in our Brand Health KPIs working in close co-operation with Key Account Sales Teams 

Key Responsibilities: 

Help define an aligned seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity 
Execute with excellence the seasonal ‘Account Marketing Calendar’ to ensure that the client wins at the point of purchase by category, in key doors against the agreed KPI’s 
Deliver and execute the activation strategy and roadmap 
In each facet and through all channels help develop and execute consumer activation activity against targeted categories / concepts across all channels and platforms. 
Secure the highest share of space, within key destination doors and locations 
Secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met 
Measure the effectiveness of the account activation plans’ ensuring execution with excellence visually and via sell out 
Manage the seasonal activation calendar process from virtual download to instore implementation including all account interaction meetings ensuring smooth process. 
Understand product, customer and consumer needs from the US market and all channels 
Where appropriate support smu and franchise creation / development 
Represent the brand activation point of view both internally and externally 
Responsible and accountable for the execution and implementation process for tool kits needed from briefing customer requirements to instore deployment (excluding creation) 
Closely co-operate with Global Brand teams (most importantly global creation team and BUs) to secure a best practice level of implementation of global strategy 
Conduct relevant reporting activities to measure the efficiency and commercial success 
Manage budgets and costs within agreed measures 
Understand the US consumer retail environment including distribution points, share of buy, competitor concepts and support tools 

Travel: up to 15%

Knowledge, Skills and Abilities: 

High professional maturity 
Highly collaborative with strong communication skills 
High influencing skills and ability to make fact based decisions 
Strong analytical skills 
Structured, organized and process orientated 
Previous experience in Category Management or Marketing or Merchandising/ Ranging/ SMU / Sales 
Strong business acumen, ability to assume a broader perspective (cross-markets/ global) 
Ability to work effectively within a team environment and under pressure 
Intermediate to advanced skills in MS Office 
Fluent in English 

Requisite Education and Experience / Minimum Qualifications: 

University degree in business or marketing preferred, and sales focus or equivalent professional experience 
Category Management/ Marketing / Merchandising Experience or account marketing / sales : 3 years.