Digital Marketing

Freelance
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Job# 33338 BH# 375770
Contact# 5609334

Associate Director, Programmatic Advertising

Client Overview: 

Our client is a renowned digital advertising agency creating groundbreaking creative solutions for an impressive portfolio of iconic brands. Their award-winning, modern, and cutting-edge approach propels them at the forefront of the industry.

Position Overview:

As the Associate Director, Programmatic Advertising, you would be responsible for delivering client recommendations, strategies, and ensuring that deliverables are met against campaign goals.

Responsibilities:

• Deliver client recommendations, strategies, and ensuring that deliverables are met against campaign goals

• Drive programmatic strategies while leading a team of programmatic specialists and campaign managers that operate in a self-service capacity within DSP platforms

• Oversee flawless translation of client strategies to media campaign executions specifically for high profile accounts

• Ensure optimizations are carried out by the team in a timely fashion and provide final QA and sign off on new media plans before delivery to the client

• Provide ongoing training, feedback, and coaching to direct reports in order to improve individual as well as team development

• Collaborate with internal stakeholders from Media, Account, and Analytics to produce results that ladder up to clients’ marketing objectives

• Work with external stakeholders including DSP partners, data and inventory partners to deliver best-in-class recommendations to client on programmatic strategy as well as industry developments

Key Qualifications:

• At least 5 years of business experience with 2+ focused on benefits of programmatic buying

• At least 2 years of managing a programmatic team utilizing self-service DSP management vs. managed service

• Understanding of the full life cycle of a campaign including but not limited to briefing, strategy, planning/buying, execution, and reporting

• Knowledgeable in working directly in DSPs, preferably DV360/Google Ads, The Trade Desk, Amazon and using research vendor, and measurement partners

• Strong understanding of 3rd party tracking and serving technologies, primarily DoubleClick For Advertisers/DoubleClick Campaign Manager

•Great client communication skills and an ability to disseminate information to multiple parties with varying degrees of programmatic and digital knowledge