Associate Email Marketing Manager
LOCATION: NEW YORK
POSITION: Associate Email Marketing Manager
The Associate Email Marketing Manager will lead this exciting and hugely successful eCom organization's email marketing campaigns, maximizing revenue opportunities from CRM and customer databases. This individual should highly analytical, have an eye for detail, and experience in a fast-paced start-up environment.
- Manage the company's email campaigns and maintaining brand voice
- Analyze current email marketing campaigns and provide recommendations for improvement
- Manage trigger email campaigns throughout the customer lifecycle to maximize sales
- Carry out database segmentation and implement remarketing strategies.
- A/B and multivariate testing email campaigns
- Track and report on email campaign successes (including revenue generated) and areas needing improvement.
- Responsible for adhering to email governance and compliance
- Partner with tech team to deliver best in class email marketing campaigns.
- 2+ years’ experience running email marketing, ideally within consumer/retail/eCom.
- Experience with Sailthru platform and Shopify.
- Strong analytical eye, and ability to communicate complex data into actionable and profitable marketing strategies