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Job# 38244 BH# 399364
Contact# 5110626

Automation Marketing Manager

ATL or Austin candidates are preferred 
Max: $90K

Ad agency is looking for a Marketing Automation Manager to join their CRM team. This person will play a key role in developing and coordinating data-driven CRM programs for our clients. An ability to work across strategy, social, intelligence, tech, creative and account teams will be integral to ensuring success for our clients and the team.

You will have the following responsibilities:

Partner with a cross-functional team to develop CRM programs for some of agency's key clients (inclusive of email, SMS and push campaigns, acquisition programs, and data-driven personalization)
Coordinate development and delivery for client activations among various internal teams including technology, data analytics, strategy and design
Be hands-on in the client’s CRM platform; including set-up and deployment of campaign and journeys, segmenting data, building lists, and monitoring results
Consult on best-in-class approaches and practices
Conduct senior-level client work sessions 
Partner with clients to deliver CRM strategies that drive measurable ROI and engagement

Required skills:

In-depth knowledge of CRM, marketing automation and personalization programs including strategy, technology and consumer behavior
Understanding of best practices in development and delivery of CRM communications
Ability to interact with and provide guidance to technology, data, design and creative teams
Comfort in interactions with Director- and VP-level client contacts
MARKETO or Braze is strongly preferred, but you will not be excluded without them

Required experience:

5+ years experience in crafting and deploying CRM systems for significant businesses
Agency or client-facing experience is a must