Development Tech

Freelance
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Job# 31914 BH# 370038
Contact# 5609334

B2B Marketing Manager

Client Overview: 

Our client is a renowned company presenting award-winning solutions every day. Their cutting-edge, innovative, and modern approach distinguishes them at the forefront of the industry.

Position Overview:

In this position, you would be responsible for overseeing the marketing strategy to promote the company’s multiple products and services, raise awareness, and drive business growth.

Responsibilities:

• Establish the company’s brand positioning and marketing plan and implement strategic initiatives to

achieve quarterly and annual marketing objectives

• Lead direct marketing, public relations campaigns, paid media, social marketing, and targeted stakeholder engagements

• Implement programs that engage B2B marketing, communications, and C-Suite executives at major corporations

• Oversee paid marketing channels and lead generation and work with the global marketing team to maximize brand identity

• Manage marketing collateral, including web, mobile, and press releases and pitch to national and trade media outlets to drive brand awareness

• Collaborate with the sales team to establish presence at relevant industry events, including conference’s sponsorship and speaking and exhibiting opportunities

Key Qualifications:

• Bachelor’s degree

• 6+ years’ marketing experience

• Experience marketing SaaS, software, hardware, or other technology in a B2B environment

• B2B technology marketing experience with extensive experience driving customer acquisition, demand generation strategy, and marketing communications strategy