Digital Marketing

Freelance
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Job# 32995 BH# 374690
Contact# 5899633

B2C Copywriter

Client Overview:

Our client is a renowned company presenting unmatched digital solutions supporting continuous, engaged learning. Their cutting-edge, modern, and groundbreaking approach distinguishes them as leaders in the industry.

Position Overview:

As the B2C Copywriter, you would be responsible for creating compelling marketing copy to drive acquisition and engagement for parent-facing products and services, including email, landing pages, and social.

Responsibilities:

• Write clear, compelling marketing copy to drive acquisition and engagement for parent-facing products and services, including email, landing pages, and social
• Deliver brand building, conversion-oriented copy for multiple campaign channels, such as email, social media, digital, posters, direct mail flyers, postcards, and video script copy
• Research parenting in the digital age-related topics by combining online sources, interviews, and studies
• Prepare well-structured drafts using Content Management Systems and proofread and edit all content before publication 
• Coordinate with marketing and design teams to bring content to life with graphic designs and conduct keyword research and use SEO guidelines to increase web traffic 
• Promote brand and content on social media and identify customers’ needs and gaps in content and recommend new topics 

Key Qualifications:

• Bachelor’s degree

• 3 years’ Content Writer or Copywriter experience in the consumer and parent/family space 
• Familiarity with web publications and production processes 

• Experience doing research using multiple sources 
• Proficient with Content Management Systems