Digital Marketing

Freelance
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Job# 32665 BH# 371329
Contact# 5162248

Bilingual Email Marketing Specialist

Client Overview: 

Our client is a renowned company creating premier consumer goods. Their groundbreaking, high-quality, and dynamic approach distinguishes them as leaders in the industry.

Position Overview:

In this role, you would be responsible for the development and implementation of email marketing programs for external customers and internal employees and marketing automation activities.

Responsibilities:

• Develop and implement email marketing programs for external customers and internal employees and marketing automation activities

• Code time-sensitive emails in the company’s email service provider and work with the Email Communications Project Manager to execute email marketing campaigns 

• Oversee the deployment of B2B programs for existing customers and internal employees and partner with internal stakeholders to confirm email approvals

• Manage all aspects of A/B testing to improve email performance related to subject lines, email copy, and CTAs 

• Remain current of emerging industry trends, technologies, and best practices and provide recommendations
• Lead database segmentation to tailor campaigns and program messages for targeted audiences across specific market segments
 

Key Qualifications:

• Bachelor’s degree 

• 2-3 years’ email marketing, campaign management, digital marketing, or similar field in a B2C or B2B environment 

• Fluency in Google Analytics and UTM tracking
• Experience with HTML Coding and CSS

• Bilingual in Spanish

• Proficient with Adobe Photoshop and Dreamweaver