Digital Marketing

Fulltime
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Job# 32613 BH# 372937
Contact# 5681611

Brand Manager

Client Overview: 

Our client is a popular specialty brand creating must-have favorites among food enthusiasts. Their on-trend, creative, and one-of-a-kind treats perfectly complement every delicious meal.

Position Overview:

As the Brand Manager, you would be responsible for leading the overall business management and creative development to build the brand and drive business growth. 

Responsibilities:

• Create and implement strategic brand marketing plans to strengthen the brand’s image and increase brand awareness, penetration, and purchase frequency 
• Develop consumer facing creative executions, including TV, print, radio, digital and social media, and entertainment partnerships

• Maintain strong relationships with key vendors and cross-functional partners and drive consumer takeaway at retail 

• Oversee short- and long-term budgets for the portfolio of products and ensure key marketing programs are implemented at retail
• Supervise, train, and lead a team of brand management professionals and manage the intern program with local business schools

Key Qualifications:

• Master’s in business administration preferred 
• 5+ years’ CPG marketing experience
• Knowledge of food business in the CPG industry
• Strong analytical, decision-making, creative, and communication skills