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Job# 27685 BH# 342018
Contact# 5240580

Brand Manager-Color Cosmetics-West San Fernanado Valley, CA


Duties and Responsibilities:

  • Create product-level strategy and competitive market analysis
  • Work with Category Director on new product launch strategies
  • Create and maintain launch calendars on an on-going basis
  • Undertake various marketing analytics such as: product performance sales, competitive environment, post launch, regional, and sales analyses
  • Manage the category product portfolio, recommending the right mix and discontinuations to ensure the right size of line
  • Work with Marketing Director to determine appropriate marketing spend & activation budgets
  • Assist in other project work / ad hoc task forces. 
  • Participate in development of Product Idea Generation & Product Conceptual Development
  • Create Design Briefs from competitive review, market trends, and moodboard direction
  • Issue Concept Brief (with Annual Quantities, Comparative Cost Targets, etc.)
  • Undertake analytical product evaluation with NPD assessment team
  • Evaluate packaging submissions
  • Conduct Panel Test Questionnaires and C.U.T. or other testing
  • Undergo necessary NPD steps such as name clearance/ artwork preparation/ preparation of mockups
  • Coordinate cross functional teams including package design, engineering, market forecasting and creative etc. to ensure execution of new product launches and seasonal marketing programs
  • Prepare and issue market information packages and promotional material.
  • Prepare and present the annual Global Product Plan based off category direction & product analytics
  • Prepare for, attend and present at global/market level marketing meetings and directors conferences
  • Support work on key launch new product communication development (catalogue text, promotion material, videos, photos, social media directions, sales support material, etc.)
  • Prepare WW launch activation plans for key new developments
  • Interact with international leaders to understand their market needs
  • Create new product launch presentations and new product briefings to markets
  • Review catalogue branding product layouts and create product text direction
  • Achieve and communicate all relevant promotion and product details to markets.
  • Work with Category Director in the size of line and product grid update
  • Manage NPD Tracking Schedule update
  • Keep the Product Library photography up to date
  • Assist in further brand/ product development support role projects as required.
  • Promote teamwork between cross department NPD partners (Manufacturing, R&D, and Markets)
  • Build strong mutually respectful relationships with external parties including suppliers and external designers

Qualifications & Requirements (Education, Experience, Skills, etc.):


Degree in Marketing, Business Administration or equivalent required.  MBA or Master’s degree preferred. 


  • Minimum 4-7 years of product marketing experience, in international product development/brand management of beauty/consumer goods/Direct Selling.
  • Experience within the beauty industry a must.                                
  • Direct Sales experience considered a plus.


  • Excellent conceptual development skills. 
  • Strategic/analytical thinking combined with strong numeric and verbal reasoning. 
  • Creative with a strong knowledge of color and fashion trends. 
  • A multi-tasker, with high level of detail and problem solving skills. 
  • Ability to work with others; to create a cross-departmental successful team environment. 
  • Excellent communication and presentation skills. 
  • Strong verbal and written communication in English.  Spanish language skills a plus
  • Willingness to travel internationally

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