Brand Manager

Company Overview:

Our client is a stylish, fashion-forward and trendy shoe line best known for their rustic and fashionable boots. With fine materials and sophisticated designs, they are truly a fashion statement.  This exciting company is warm and welcoming; with a wonderful culture that breeds entrepreneurial spirits alike.

Position Overview:

In this role you will serve as a liaison to the central marketing group. You will be facilitating all footwear marketing functions including asset creation, web design and content creation, executing digital, social and e-mail programs, in-store events, trade shows, social media, PR and collateral asset materials.

Responsibilities:

• Assist VP Marketing, VP Footwear Marketing, and SVP Business Development/Private Label in all aspects of marketing management that support strategic business objectives 
• Facilitate all footwear marketing functions including asset creation, web design and content creation, executing digital, social and e-mail programs, in-store events, trade shows, and collateral asset materials
• Support marketing functions for the licensed brands as well as new business development and private label
• Serve as the driver and interface for the central creative team around all division marketing projects, including creative briefing, creative ideation, timelines and budgets
• Oversee and track marketing budget; controlling costs 
• Work with VPs of Marketing to develop and implement social and interactive marketing strategies as part of the integrated marketing plan. 

Key Qualifications:

• 3-5 years of agency experience
• Exhibit honesty and respect in dealings with others, both within our agencies and outside
• Exercise sound judgment and common sense
• Work with a high level of enthusiasm, motivation and resilience