Beauty

Fulltime
01-22-2018
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Job# 27165 BH# 342211
Contact# 5783484

Brand Marketing Strategy Director

Client Overview: 

Our client is a leading cosmetics brand, offering a fresh, luxurious, and modern approach. Their company culture fosters creativity and houses some of the most intellectual and style savvy employees.

Position Overview:

In this position, you would be responsible for directing the strategy development and execution for consumer research, micro-inclusivity, cross-brand collaborations, and all competitive analyses. You would also be responsible for leading the brand marketing budget and marketing spend.

Responsibilities:

• Manage the strategy development and execution for consumer research, micro-inclusivity, cross-brand collaborations, and all competitive analyses

• Serve as the key brand representative and establish a vision for global cohesive messaging; ensure campaigns are aligned with the company’s guidelines and objectives  
• Build topline positioning and strategy for each season and direct the consumer-facing story in partnership with the product marketing team
• Lead brand events, ensure brand voice is consistent, implement go-to-market strategies, and lead inclusivity-centric panels
 

Key Qualifications:

• Bachelor’s degree

• Extensive proven brand marketing experience