E-Commerce

Freelance
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Job# 32883 BH# 374353
Contact# 5493707

Category Marketing Manager

Client Overview: 

Our client is an iconic specialty retailer offering a wide-array of products spanning from home, entertainment, and clothing. With their high-quality products, diverse selection, and exceptional customer service, it’s never been easier to find everything you need in one convenient location.

Position Overview:

As the Category Marketing Manager, you would be responsible for leading the marketing vision and strategy for an expanding and evolving category.

Responsibilities:

•  Oversee marketing planning, execution, and creative asset development and manage the marketing and retail planning calendars 

• Serve as the key contact between the seasonal, brand social, CRM, creative, and Site Merchandiser and Category Specialists to ensure on-time delivery and compelling messages 
• Create concepts for photos and creative, maintain timelines, and manage the execution of creative assets 

• Partner with the Director of Marketing to support closer coordination of co-op spend through the company

• Remain current of the competitive landscape, innovations, and opportunities and monitor competitive actions for registry and baby category

Key Qualifications:

• Bachelor’s degree

• 3-5 years’ B2C marketing, brand management, and/or project management experience
• Experience developing and running CRM campaigns a plus 
• Proven track record of supporting high performing marketing campaigns that exceed revenue and customer targets 
• Background in at least one area of performance marketing, such as acquisition, retention, brand, media, creative, content, product marketing, and partnerships