Chief Marketing & Digital Officer
Our client is a renowned company revolutionizing the wellness industry with cutting-edge products to enrich your life every day. With their innovative, natural, and scientifically advanced must-haves, you can effortlessly live your healthiest life.
In this position, you would be responsible for directing the global marketing and digital strategy to drive growth and increase brand awareness and engagement.
• Lead the global marketing planning, strategy, and campaign to drive growth and increase brand awareness and engagement
• Oversee digital marketing channels, including SEM, SEO, retargeting, and email and direct social media content development and campaign execution
• Establish and maintain strong relationships with digital and creative agencies, media buying agencies, and the PR agency
• Review all New Product Development and ensure product claims are aligned with the brand’s standards and guidelines
• Deliver international brand tracking and other consumer research to drive analysis, marketing strategy, and customer planning
• Supervise and mentor direct reports, review KPIs and goals regularly, foster a collaborative environment, and provide guidance
• 7+ years’ digital and marketing experience
• 5+ years’ people management experience
• Web analytics, digital advertising, and marketing campaign experience
• Strong understanding of audience targeting, media optimization, SEO, analytics, and content marketing
• Experience in the beauty or wellness industries preferred